Thai

Taste

Restaurant interface.

A taste of Thai, but elevated

Thai Taste is San Ramon & Danville, California’s quintessential and authentic Thai restaurant, & the highlight of the neighboring towns upcoming foodie scene. Thai Taste with its sedate, simplistic intimate atmosphere and 15-table capacity focuses on contemporary takes on the traditional flavors of Thai cuisine. Thai Taste focuses on the comfort of Thai food with farm-focused, sustain- able, & organic ingredients. Thai Taste is the ultimate dining experience for the Bay Area’s East Bay who want to journey though the exotic regions of Thailand through food.

Role

UI Design
Branding

Tools

Adobe XD
Adobe Illustrator
Adobe Photoshop

Duration

Year: 2020
September 2020-December 2020
Duration: 3 months

Research

Background

Subject/facts

Thai Taste is San Ramon & Danville, California’s quintessential and authentic Thai restaurant, & the highlight of the neighboring towns upcoming foodie scene. Thai Taste with its sedate, simplistic intimate atmosphere and 15-table capacity focuses on contemporary takes on the traditional flavors of Thai cuisine. Thai Taste focuses on the comfort of Thai food with farm-focused, sustainable, & organic ingredients. Thai Taste is the ultimate dining experience for the Bay Area’s East Bay who want to journey though the exotic regions of Thailand through food. With moderate seating, Thai Taste is a must as a restaurant destination, though also comfortable spot for locals.

Find a way to combine the aesthetics of Thailand & their amazing cuisine with elevated sophistication.

Brand

Identity

Re-design

Combining branding & font exploration. Branding & fonts that relate more to the restaurant’s aesthetic. Exploring ways to regain market share. Redesign the website itself.

Restaurant categories should be more defined by icons on website than just text sizes. Utilizing visual hierarchy in the menu categories.

Create an interactive restaurant menu & display to keep customers engaged and occupied while ordering & waiting for their food.

Branding

Process

Logo

Logo Typography

Thai Taste uses Livermore Script for their logotype. Livermore Script is a font family from the American Type Founder’s Collection.

Aa Bb Cc Dd Ee Ff  Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Livermore Script ATF Regular

Livermore Script ATF Rough No.1

Livermore Script ATF Rough No.2

Body Typography

Thai Taste uses Garamond ATF Text for their non-logo applications. Garamond ATF Text is a font family from the American Type Founder’s Collection.

Garamond ATF Text Regular

Garamond AFT Text Italic

Garamond ATF Text Medium

Garamond ATF Text Medium Italic

Garamond ATF Text Bold

Garamond ATF Text Bold Italic

Branding

Applied

Merchandise

Merchandise

Business card

Advertisements

End

Product

Final

Screens

Homepage

Restaurant Menu

Interactive display

Prototype

Debut

Restaurant menu

Interactive restaurant piece

Let's Connect

Phone: 925-548-3095
Email: coryishiidesigns@gmail.com
Social: LinkedIn, Instagram
© 2022 Cory Ishii