Flora

Capture

Plant app re-design

Where science meets nature

Flora Capture is a plant identification app. This app is produced by the German company, Flora Incognita. Flora Incognita is sponsored by the German government.

Flora Capture combines the traditional methods of species identification with AI (artificial intelligence).

Role

UX/UI Design

Tools

Adobe XD
Adobe Illustrator
Adobe Photoshop
Google Docs

Duration

Year: 2020
September 2020-December 2020
Duration: 3 months

Branding

Visual

Re-design

Combining branding & font exploration. Branding & fonts don’t match the content. Exploring ways to regain market share. Redesign the homepage.

Categories should be better defined. Icons are not that recognizable. Topics button needs to be replaced. Reorganize the additional features section, & add to it.

Make UX/UI easier for people with challenges, app usage unfamiliarity. Add voice/ audio when there’s text, instead of having to read every piece. Font & icon sizes could be bigger or adjustable, if it’s hard to see.

The

Research

Interviews

No links for additional info. No indication that the user needs to take multiple photos of the plant from multiple angles.

‍

Name: Kellie Liang

Age: 30

Status: Not listed

Occupation: UX Designer

Company: Education.com

Location: San Francisco, CA

‍

Name: Kimi Kurata

Age: 29

Status: Not mentioned

Occupation: Innovation & Design Engineer

Location: Bay Area, CA

‍

‍

Doesn’t understand the “My Observations” button, it does the same job as the “Record a Plant” button.

Audience

User

Personas

Cathy Carisi Rollins

As a plant pathologist. I want to identify plants, so that I know exactly what plants I’ve identified & distribute.

About

Age: 37
Location: Portland, Oregon, US
Education: Plant Pathologist
Job: Owner of various floral distribution companies, garden centers, & nurseries. As well as a best-selling author on floral design.
Family: Lives with her husband & 3 kids
Income: $165K

Habits & Hobbies

Puts plant health first-House is full of plants & has a greenhouse.-Likes to walk through all greenhouses & nurseries that areavailable wherever she is.

Goals

-Finding new plant species-Discovering new/innovative floral designs-Growing her library on floral design books-Digitally keep record of all plants identified

Internet

Social network

Research

Messaging

Online shopping

Helen Graham

As a botanist & someone with physical challenges. I want to continue studying plants to keep up with nature’s ever-changing state.

About

Age: 46
Location: Salem, OR, US
Education: Botany
Job: Retired Botanist
Family: Married, lives with her husband. They live nearby their 2 grown children
Income: $69K

Habits & Hobbies

Loves walking anywhere that’s naturistic.
Collects scrapbooks
Tends to her backyard gardens (vegetable, fruit, herbs, and trees). Has a major green thumb
Teaches botany part-time at a neighborhood botanicalgarden near her house
Volunteers/works with the National Eye Institute.

Goals

Finding a plant identification app that’s easier to see & operate for inexperienced app users.
Learn more about the surrounding plants.
Wants an app that can accommodate vision & hearing problems for inexperienced app users.

Internet

Social Network

Research

Messaging

Online Shopping

User

Flows

Scenarios

Cathy Carisi Rollins

Flora Capture sends all the information Cathy has viewed on the Orchid
to her co-worker, Stephanie for her to start the orchid’s distribution.

Helen Graham

Info on “Heirloom Tomato” is saved to the “Recently Saved” section. She can go back to this & show the information to her students.

Key

Roles

User

Testing

Original iteration didn’t match the overall theme of the app itself. The educational aspect was missing. The updated version provided more of an educational feel.

Plant dictionary was missing some category to show while scrolling. Opted to incorporate plant conditions at the bottom of the screen. Since it was missing from the original app’s design.

Plant photo gallery appeared too crowed. The huge carousel of photos at the bottom, proved distracting. I eliminated the excess photos to create a more natural & less crowded carousel gallery.

User

Testing

Refinement

Homepage

Homepage is more consistent with a standard design than just flowers. The icons blend the aesthetic plants with a researching flair that are easily distinguishable. Type treatment matches more than the original design & is therefore more consistent. The colors give a more straightforward “plant”-like look.

Type treatment for the info page makes it easier for the user. There’s more visual hierarchy than the original design. The page itself is one long scroll, therefore requires less clicking to view all the available information. The information itself is more organized & in bullet points to get the info’s messages across faster, clearer, & to the point. The readability of the text is better.

Plant Info Page

Image Gallery

Image gallery page displays more photos for the viewer to browse. Arrow icons allow the user to go back and forth while viewing the photos. The previous design were missing these key elements. There was also no text to tell the user what they’re even looking at or icons to tell the user the number of images. Added a function to add this plant to the “frequently viewed” section for easy access.

Prototype

Click

Below

What I

Learned

Takeaways

Think more like a UX/UI designer.

More familiarity with usability & A/B testing.

Learned more about conducting user interviews.

Closing

Final

Screens

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