Milk
away
Non-profit interface
Spreading dairy allergy awareness.
Milkaway educates people about the importance of food allergies. Prominently dairy. There are people in this world that cannot process foods that contain dairy, but there are options.
Milkaway provides the options in the form of a microsite. & makes it fun by adding interactive quizzes to educate the user.
Role
UI Design
Branding
Tools
Adobe XD
Adobe Illustrator
Adobe Photoshop
Duration
Year: 2021
September 2021-December 2021
Duration: 3 months
Research
Background
Subject/facts
32
million Americans suffer from food allergies
2nd
Milk is the 2nd most common kid food allergen in the US.
1
of the world's top 10 food allergens is milk.
Why not make a subject that has a serious connotation & turn it around & make it fun & playful.
Brand
Identity
Target Market
Target Market
Adults
Male/Female
Ages 25-35
Skilled, married with children, working class
Solution
Microsite:
Landing page
Subject: What is a dairy allergy?
Hidden Allergy QuizSigns & Symptoms Quz
Main Message
If you’re allergic to dairy, there are a bunch of options. Dairy-free alternatives that have come a long way. since then.
Explore
Color Palette
Typography
Color Palette
Style Tile
Typography
Futura PT
Futura PT Extra Bold
Futura PT Bold
Futura PT Medium
Futura PT Book
Futura PT Light
Branding
Process
Logo
Proof of
Concept
Ad
Campaign
End
Product
Refinement
Info, Quizzes, Signs & Symptoms, & Dairy Alternatives
Closing
Final
Screen
